Polymarket has become the first major U.S. prediction market platform to secure live sports video streaming rights, striking an exclusive deal that will allow its U.S. users to watch ATP Tour matches directly alongside related prediction markets.
The agreement with Tennis Data Innovations (TDI), an ATP/ATP Media joint venture that commercializes official data and streaming rights, covers all ATP Tour and ATP Challenger Tour matches within the prediction market category. Registered Polymarket users in the U.S. will have access to roughly 20,000 matches per season, including main-draw and qualifying singles and doubles matches.
Major prediction market platforms, including Kalshi and Crypto.com, already offer extensive sports event contract trading and have pursued sports-related partnerships, with Kalshi building a particularly broad roster of league, data, and media deals, but neither has previously secured comparable live sports video rights for their exchanges.
“Tennis is a natural fit for prediction markets, with momentum shifting point by point and every match creating opportunities for expectations to change in real time,” Polymarket’s president of sports business development Ari Borod said in a news release. He added that the company is “creating a more dynamic product” by putting ATP streams, official data and related markets together in one place.
The agreement also makes Polymarket the ATP Tour’s Official Prediction Market Provider. Sportradar, TDI’s exclusive data distribution partner, will supply official real-time ATP data and odds to support timely contract settlements, while Polymarket will also use the company’s integrity services for its ATP markets.
A first among major U.S. prediction market platforms
Live sports video is commonplace at traditional sportsbooks. It, however, has not previously been part of leading U.S. prediction market platforms’ product offerings.
Kalshi, for example, has built an extensive roster of sports partnerships and in June signed a multi-year agreement making Sportradar an official data and solutions provider across properties like MLB, the NHL, MLS and UFC. That deal gives Kalshi access to official sports data and other services, but not the rights to show live games within its platform.
There is one notable precedent outside that group. ADI Predictstreet, a Gibraltar-regulated global prediction market platform, launched ahead of the 2026 World Cup with integrated live streaming of every tournament match in designated jurisdictions (all outside the U.S.), allowing users to watch and trade from the same platform. Its U.S. partnership with Fanatics Markets, however, did not extend those streaming rights to Fanatics. The co-branded U.S. World Cup Hub featured prediction markets, tournament news, official player data and other in-app content.
ADI also struck a broader branding and product partnership with Kalshi around the World Cup, including co-branded FIFA exposure and linked prediction market offerings, but its live match streams were not incorporated into Kalshi’s U.S. platform.
Polymarket’s ATP agreement goes further by establishing live video rights specifically for the prediction market category and making those rights exclusive to Polymarket. That means the company is not simply integrating an outside sports feed or having its markets displayed during someone else’s broadcast; it has secured the right to make the live sporting event itself part of the Polymarket experience.
Polymarket brings sportsbook streaming model to prediction markets
The ATP agreement also represents a reversal of Polymarket’s recent approach to sports media partnerships. In January, the company partnered with DAZN to integrate prediction market probabilities and trading into the sports streaming service. Under that arrangement, Polymarket went into the broadcast experience; with the ATP deal, the live sports broadcast is coming directly into Polymarket.
Traditional sportsbooks have used that model for years, licensing live video to keep customers inside their apps while games are underway. FanDuel, DraftKings and BetMGM have all offered live sports streams, while Genius Sports’ BetVision product has brought interactive NFL broadcasts to sportsbooks including Caesars, Fanatics and BetRivers.
Polymarket is now applying a similar approach to event contract trading, combining the live match, official data and related markets within the same product. The move adds another sportsbook-style feature to a prediction market sector that has already embraced live sports trading and parlay-style multi-leg combination products.
The ATP deal could also create a new competitive category for sports rights. By granting Polymarket exclusivity specifically within the prediction market category, TDI is treating prediction market platforms as a distinct distribution channel for live sports content, one that other leagues and rights holders could potentially monetize as the sector grows.
