- ▸ Moomoo plans to launch U.S. event contract trading through Moomoo Financial Inc., which NFA records show was approved May 1 as an NFA member, FCM and swap firm.
- ▸ The move would add another scaled retail brokerage app to the prediction-market distribution race, though Moomoo has not yet identified which exchange or third-party platform will supply its contracts.
- ▸ Kalshi has become the clearest prediction-market partner for brokerage-style retail platforms, but major brokerage audiences at firms like E*TRADE, Schwab, Fidelity, Merrill Edge and SoFi Invest remain untapped.
Moomoo is preparing to bring event contract trading to U.S. retail users, adding another mobile-first brokerage platform to the growing race to distribute prediction markets through mainstream trading apps.
The company said this week that it plans to launch U.S. prediction market services through Moomoo Financial Inc., its U.S. brokerage entity. National Futures Association records show Moomoo Financial was approved May 1 as an NFA member, futures commission merchant (FCM) and swap firm, with its activity exclusively limited to swaps. The approvals position Moomoo to offer customers access to event contracts through the Commodity Futures Trading Commission-regulated derivatives framework.
“By expanding into the Event Contract category, moomoo aims to do more than just add a service; we seek to redefine the way investors interact with global news,” Futu said in a post on the Moomoo website. “Our goal is to allow macro trend and social headline to be transformed into a smooth, secure, and economically valuable investment tool — just like trading stocks.”
Moomoo is the retail brokerage brand of Futu Holdings, a Nasdaq-listed online brokerage and wealth management company. NFA records list Futu US Inc. as a principal of Moomoo Financial with a 10% or greater financial interest. The filing also lists Leaf Hua Li, Futu’s founder, chairman and CEO, as an indirect owner of Moomoo Financial.
Moomoo has not yet said which exchange or third-party platform will supply the contracts, leaving one of the biggest questions around the rollout unanswered. But the move places Moomoo in a group of brokerage-style platforms pushing into event contracts as prediction markets become a larger feature inside retail trading apps.
Moomoo brings brokerage scale to event contracts
The planned launch gives prediction markets access to another large consumer trading audience. Moomoo says its platform has 29.18 million global users and $158.4 billion in client assets, while attracting $1.89 trillion in annual trading volume in 2025. The company does not break out how many of those users are in the U.S., where the planned event contract offering would be available.
Futu’s event contracts post framed event contracts as a way for users to trade on real-world outcomes tied to major public events. The company pointed to potential markets around the 2026 FIFA World Cup winner, the U.S. presidential election and Federal Reserve interest-rate decisions as examples of the types of contracts retail users could eventually trade.
“Previously, native prediction platforms pioneered this space but often faced hurdles regarding user accessibility and fragmented liquidity,” Futu said. “By leveraging our professional-grade trading infrastructure and massive user base, moomoo is integrating this high-engagement sector into the global financial ecosystem.”
Moomoo said users would be able to use “consolidated cash buying power” in their accounts to trade event contracts, reducing the need to manually move idle cash between separate accounts. The company also said it plans to bring its real-time news feeds and trade lifecycle tools into the product, allowing users to track event contract pricing from order entry through settlement, along with market-implied probabilities and implied volatility.
The structure depends on Moomoo Financial’s new FCM registration. The approval positions Moomoo Financial to route customer access to certain CFTC-regulated event contracts listed by regulated exchanges, rather than list the contracts itself.
Retail brokers are becoming prediction market gateways
Moomoo’s planned launch comes as retail trading apps increasingly look to event contracts as the next product category to add alongside stocks, options, crypto and futures.
Robinhood remains the most visible example. The popular retail broker launched a prediction markets hub in March 2025 through Robinhood Derivatives, with a wide range of event contracts offered through Kalshi and ForecastEx.
The product has quickly become a meaningful part of Robinhood’s derivatives business. The company recently reported a record 8.8 billion event contracts traded in the first quarter of 2026, up from 8.5 billion in the fourth quarter. Robinhood is preparing to soon launch Rothera, its exchange-and-clearing joint venture with Susquehanna International Group, which should make the company less reliant on third-party platforms for event contracts while still leaving room to carry partner markets.
Robinhood became an important distribution channel for Kalshi. Piper Sandler analysts estimated last fall that Robinhood users accounted for roughly 25%-35% of Kalshi’s daily trading volume, according to Reuters.
Other brokerage-style platforms have followed. Webull partnered with Kalshi in 2025 to offer binary event contracts through its platform, and its current prediction markets page highlights Kalshi-powered hourly markets tied to the S&P 500, Nasdaq, Bitcoin and Ethereum, along with Fed events and sports event contracts.
Coinbase has also moved into the category as part of its push to become a wider retail trading app, launching stock and ETF trading before rolling out Kalshi prediction markets to U.S. users earlier this year. Coinbase’s prediction markets pages now list categories spanning sports, crypto, politics, economics, entertainment, elections, weather, and more. Current Coinbase market pages still show Kalshi-linked market tickers, though Coinbase has said it plans to eventually support contracts from additional prediction market platforms.
Interactive Brokers also offers event contracts, though it sits in a somewhat different lane than mobile-first apps like Robinhood, Webull, Coinbase and Moomoo. The brokerage, which serves retail users but skews toward active and professional traders, offers ForecastTrader through ForecastEx, with contracts tied to areas including politics, economics, finance and climate indicators.
Kalshi has the clearest brokerage foothold
Moomoo has not identified which exchange will supply its event contracts. DeFi Rate reached out to Moomoo asking whether the company has selected any event contract partners, including whether Kalshi is among the platforms it is considering or planning to work with. This story will be updated if Moomoo responds.
Kalshi has become the most visible prediction market partner for brokerage-style retail trading platforms. Robinhood, Webull and Coinbase have all carried Kalshi markets, giving Kalshi a foothold inside the same category of consumer-facing trading apps Moomoo is now entering.
That brokerage push has been a public priority for Kalshi. At Solana Accelerate a year ago, Kalshi CEO Tarek Mansour said the company had “a few brokers launched” and “a dozen in the pipeline,” according to the Event Horizon newsletter. Mansour said Robinhood and Webull were live, along with “a few other smaller brokers,” and projected another five to six brokers by the end of the year. He also said that within about 18 months, he expected “most mainstream financial brokerages” to offer Kalshi products or prediction markets in their apps.
A couple of months later, Mansour sharpened that message in a LinkedIn post, saying Kalshi had “close to 20 brokers in the pipeline.” He added that broker engagement was deepening, with firms “listing more markets, at an increasing pace.”
The public rollout has been slower than those pipeline comments suggested. Since Mansour’s initial comments, Coinbase and Plus500 have emerged as the clearest additional consumer-facing financial apps to launch Kalshi-powered prediction markets. Coinbase fits the broader retail investing-app lane, while Plus500 US offers event contracts through its Plus500 Futures platform, making it more futures-oriented than mobile-first brokerage apps like Moomoo, Robinhood and Webull.
DriveWealth announced in February that it planned to integrate Kalshi event contracts into its API-first brokerage infrastructure, potentially allowing retail-facing fintech apps, broker-dealers and consumer platforms using DriveWealth to offer event markets to their customers. DriveWealth itself is a business-to-business provider, not a consumer retail app.
Major brokerage audiences remain untapped
The brokerage opportunity is still far from tapped. E*TRADE, Charles Schwab, Fidelity, Merrill Edge, SoFi Invest, and Ally Invest have not launched prediction market products, leaving some of the country’s biggest retail brokerage audiences still outside the category. Schwab has publicly indicated it is weighing prediction markets tied to financial events, but not the full range of event contracts driving volume elsewhere. CEO Rick Wurster told Barron’s, “I prefer we don’t get into sports gambling.”
That makes Moomoo an important next test for brokerage distribution. A Kalshi deal would extend the exchange’s lead among retail trading apps. A different partner, or multiple partners, would show that other regulated event contract trading platforms are starting to compete more directly for the same brokerage channel.
