Polymarket has announced a new exclusive partnership with Dow Jones that will bring its real-time prediction market data to media properties like The Wall Street Journal, MarketWatch, Barron’s, and Investor’s Business Daily.
Under the agreement, Dow Jones, a division of News Corp, will integrate Polymarket probabilities into news coverage and investment tools, positioning prediction markets alongside traditional indicators such as analyst insights and earnings calendars. The companies say the goal is to give readers a clearer sense of how markets are pricing major political, economic, cultural, and corporate events.
Polymarket’s partnership with Dow Jones follows earlier integrations announced last year with Yahoo Finance and Google Finance, part of the platform’s continued push to bring prediction market data into mainstream financial media. Embedding real-time market probabilities into both investor workflows and editorial content is helping to give prediction markets broader visibility and legitimacy, particularly in the financial world.
Polymarket CEO: Deal will provide more “comprehensive news experience”
Shayne Coplan, founder and CEO of Polymarket, said in a news release that the partnership sets a new standard for accessible, data-driven information to be used to better inform readers.
We're honored to be named the Exclusive Prediction Market Partner of the Wall Street Journal & the Dow Jones.
— Polymarket (@Polymarket) January 7, 2026
The World's Largest Prediction Market™ 🤝 the most trusted voices in finance pic.twitter.com/S6o7qkCUS6
“As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information,” Coplan said. “This partnership combines journalistic insight with real-time market probabilities — including the most-watched business news like public company earnings reports — to create a truly comprehensive news experience for readers.”
Dow Jones to create integrated trading tools with data
The partnership will result in Polymarket data being featured in dedicated probability widgets on the Dow Jones media properties’ digital platforms, including on the homepages and other market-related pages. The data will also be featured in “select print placements.”
Dow Jones will also use the data for new customer-facing features, including a “custom earnings calendar highlighting market-implied expectations around corporate performance.” Other integrated tools for economic and earnings forecasting will be rolled out over time.
“We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events,” Dow Jones CEO and Wall Street Journal publisher Almar Latour said in the release. “Our mission is to help people make decisions by offering them reliable news, data and analysis. In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”
Dow Jones deal latest sign of competitive jockeying with Kalshi
Polymarket’s agreement with Dow Jones represents the exchange’s latest strategic move to challenge Kalshi’s dominance in the U.S. regulated prediction market space. Kalshi also has a data integration partnership with Google, as well as exclusive, higher-profile alliances with CNN and CNBC to integrate the latest real-time market sentiments into news coverage.
Polymarket's exclusive deal with Dow Jones is just the latest media partnership in prediction markets.
— Jason Shubnell (@JasonShubnell) January 7, 2026
Rival Kalshi is CNN's official partner, integrating prediction market data into programming.
Polymarket is the exclusive partner for Yahoo Finance, while Google Finance will…
Kalshi has an edge on Polymarket in terms of market integration deals with retail fintech platforms, helping to give it a greater presence in the financial world. Top digital brokerages Robinhood and Webull currently host Kalshi prediction markets directly on their platforms, as does leading crypto exchange Coinbase, which announced late last year it was also bringing stock trading to its app.
But Polymarket has also been active in targeting a more financial industry-minded audience beyond its Yahoo and Google deals. Last year, the company announced that Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, was investing up to $2 billion in the platform, putting Polymarket’s post-money valuation at around $9 billion.
Along with the investment, ICE also agreed to become a global distributor of Polymarket’s data to institutional investors and financial firms, bringing real‑time probability indicators into the legacy finance infrastructure.
Polymarket also struck a data-integration deal last year with Stockwits, the popular social platform for investors and traders.
Polymarket US product still limited to sports markets
Kalshi has had a bit of a headstart on Polymarket in the U.S. market. After acquiring Commodity Futures Trading Commission (CFTC) approval to operate a prediction exchange domestically, Polymarket’s U.S. product soft launched late last year and so far only features sports event contracts.
The type of data being shared and integrated into Dow Jones’ media properties can be found on Polymarket’s longer-running global platform, which does not operate under CFTC oversight.
Polymarket’s Dow Jones deal further amps up the rivalry with Kalshi, expanding the battle for visibility, adoption, and mainstream legitimacy, which helps both platforms in their quest for greater market capture.
