Las Vegas-based High Roller Technologies is moving into the U.S. prediction market space with a dedicated new product, following two partnership announcements signaling how the company plans to build, distribute and market the offering.
This week, High Roller announced a partnership with Crypto.com | Derivatives North America, the CFTC‑registered exchange and clearinghouse affiliate of Crypto.com, to power event contracts on the new platform. Today, a marketing pact with Lines.com to support the prediction market efforts was also announced.
High Roller Technologies operates real‑money online casino brands like High Roller and Fruta worldwide, offering casino-style games from dozens of providers through its platforms.
News of the Crypto.com prediction market partnership drove a sharp rally in High Roller’s stock on Wednesday, with shares surging more than 500% after the announcement. The market reaction suggests investors see high value in prediction markets, as the industry has been experiencing sky-rocketing interest and engagement over the past year.
Gaming operator moving into new territory with predictions launch
High Roller’s core casino operations are not live in the U.S., with the company currently focused on international markets and, more recently, expansion into North America. In 2025, High Roller applied to launch its online casino products in Ontario, Canada. The company is still waiting for approval, but is hopeful the launch will come sometime later this year.
The move into prediction markets represents a diversification beyond traditional iCasino operations. It will also give High Roller a point of entry into the U.S. market.
High Roller’s CEO, Seth Young, emphasized that the partnership combines his company’s online gaming expertise with Crypto.com’s secure, regulated trading network.
“This partnership with Crypto.com will allow us to bring regulated event contracts to a wide audience, combining our platform experience with compliant market infrastructure,” Young said in a news release.
High Roller’s new prediction market product could be available soon; the company is targeting a Q1 2026 launch. Crypto.com will serve as the exclusive provider of event contracts across finance, sports, and entertainment, the release states. The name of the product wasn’t revealed in the release, but an included link led to a page showing a mock-up sample in which the platform is called “HighRoller Markets.”
Lines.com partnership to help with marketing and customer acquisition
Following the Crypto.com news, High Roller announced a strategic marketing partnership with Lines.com, a sports media platform that provides coverage of major U.S. professional and collegiate sports and has a sports-focused social network of over 2 million followers.
The partnership is intended to support marketing and user acquisition for High Roller’s forthcoming prediction markets product. Lines.com’s audience is already familiar with probability‑driven content, as the site’s content has a focus on betting lines and sports betting analytics. The partnership (and above mock-up) suggest sports event contracts will be a focus of the forthcoming product.
“Lines.com brings a powerful combination of audience reach, conversion performance, and automation-driven distribution that aligns perfectly with our vision for building a leading prediction markets platform in the U.S.,” High Roller’s Young said in the Lines.com release.
Crypto.com’s strategic partnership push
The High Roller deal is the latest in a series of strategic partnerships that Crypto.com has struck to broaden access to its prediction markets across diverse platforms. Rather than relying solely on the markets in its own app, Crypto.com has been actively signing deals to embed its event contracts into third‑party platforms, helping expose new audiences to prediction markets while driving greater user adoption and deeper liquidity.
The High Roller deal is the crypto exchange’s latest partnership with a gaming company. Crypto.com has similar deals with:
• Top fantasy sports operator Underdog, which began offering sports event contract trading through its platform last year in select states.
• Sports apparel and iGaming company Fanatics, which launched Fanatics Markets with Crypto.com’s contracts in December.
• Sweepstakes casino MyPrize, which intends to launch MyPrize Markets with Crypto.com contracts, but has yet to announce rollout plans for the vertical.
Additionally, Crypto.com has announced similar partnerships that will allow its markets to be integrated into social media platform Truth Social and entertainment news website Hollywood.com.
