Yahoo Finance has launched its Polymarket-powered prediction markets hub, making the decentralized platform’s real-time odds accessible to the site’s 150 million monthly visitors. The integration, which went live on January 30 according to DeFi Rate’s web archive research, comes nearly three months after the deal announcement. It could also be a contributing factor behind Polymarket’s strong week-over-week performance last week, considering the timing.
Polymarket surged 18.2% in notional volume last week, climbing from $1.76 billion to $2.08 billion and reclaiming the No. 2 spot among prediction market platforms. The jump narrowed the gap with market leader Kalshi to near parity, with the two platforms combining for $4.3 billion in weekly volume at a 51/49 split.
Polymarket gets visibility boost from Yahoo Finance
The timing is notable. While Kalshi’s volume dipped 2.8% during the NFL bye week, to be expected given the platform’s sports-heavy volume mix, Polymarket‘s diversified category base in politics, crypto, and current events appears to be paying off. The Yahoo Finance visibility boost may be amplifying that advantage.
“These integrations are important next steps in our work to cement Yahoo Finance as the essential guide to managing and growing your wealth,” Yahoo Finance General Manager George Leimer said when the partnership was announced in November. “Crypto and prediction markets are two of the fastest-growing areas in finance that are increasingly relevant to our investors.”
The Yahoo Finance prediction markets hub displays probability data across finance, tech, crypto, and trending topics, with each market paired with related news and analysis. Yahoo Sports pages also now feature Polymarket odds with direct links to trade.
Google finance still waiting for prediction markets
The launch puts Yahoo ahead of rival Google Finance, which announced its own prediction market integration in early November. Google’s deal involves both Polymarket and Kalshi, but the feature has yet to roll out broadly, remaining limited to Google Labs users nearly three months later.
“We’re also adding support for prediction markets data from Kalshi and Polymarket, so you can ask questions about future market events and harness the wisdom of the crowds,” Google said in its November product update. Kalshi CEO Tarek Mansour said at the time the rollout would happen “over the next few weeks.”
The delay gives Polymarket an exclusive mainstream finance portal, at least temporarily. Polymarket is the sole prediction market partner for Yahoo’s platform, while Google’s eventual integration will split visibility between Polymarket and Kalshi.
Broader distribution race
The Yahoo Finance launch is the latest in a string of high-profile media partnerships for Polymarket. In January, the platform announced an exclusive deal with Dow Jones to integrate its data across The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily. Polymarket also featured prominently at the Golden Globes, correctly predicting 26 of 28 award categories during the broadcast and drawing mixed reactions from viewers.
These distribution deals are part of Polymarket’s push to embed prediction markets into mainstream financial information flows as the platform builds toward full U.S. availability. Polymarket began rolling users off its U.S. waitlist in December following CFTC approval to return to serving U.S. customers.
Whether the Yahoo Finance integration is directly driving Polymarket’s volume surge is difficult to isolate. However, the platform’s momentum heading into Super Bowl week — where combined Polymarket and Kalshi volume on the game is already closing in on $1 billion — suggests the visibility push is reaching traders.
