Polymarket, the self-described “world’s largest prediction market,” has announced a new partnership with the Golden Globes, becoming the awards show’s exclusive prediction market partner. The collaboration is a first for both industries, marking the debut of real-time, market-driven insights integrated with one of Hollywood’s highest-profile events.
Sunday’s 83rd annual Golden Globes ceremony airs on CBS and will be streaming on Paramount+ in the U.S. As part of the partnership, Polymarket will provide branding and live market data from its Golden Globes markets at the official Golden Globes viewing party.
The data will also appear across the Globes’ digital channels, including in its social media and editorial coverage. From the news release, it does not appear that the market insights will be integrated into Sunday’s primary broadcast. Instead, the partnership emphasizes engagement outside the main broadcast, giving fans multiple ways to see and interact with market insights as the show progresses.
Partnership provides more engagement opportunities for Golden Globes fans
The goal of the Polymarket/Golden Globes partnership is to give audiences an interactive way to follow outcomes and trends in real time. The deal is notable because it extends prediction markets into live entertainment in a visible, public-facing way, similar to the platform’s sports deals with UFC and a more recent one with the New York Rangers.
According to Polymarket founder and CEO Shayne Coplan, the partnership reflects the natural connection between awards shows and audience speculation.
“The Golden Globes have long been a place where audiences debate and predict what will happen next,” Coplan said in the release. “Polymarket reflects those expectations through markets spanning entertainment and culture, and this partnership brings that perspective directly into one of awards season’s biggest moments. By pairing cultural debate with market-based probabilities, we’re giving fans a new, more interactive way to follow the show as it unfolds.”
Craig Perreault, president of the Penske Media Corporation, which acquired the Golden Globes in 2023, also touted how the partnership will provide more engagement opportunities for entertainment industry fans.
“Our partnership with Polymarket unlocks a groundbreaking new frontier, redefining how audiences engage with and connect to the content they love,” Perreault said. “Deepening the connection between fans and their favorite films, shows, and actors strengthens the entertainment industry and highlights the award-winning content celebrated at the Golden Globes.”
Golden Globes markets only featured on Polymarket’s international site
Polymarket has been rolling out its new dedicated U.S. platform since late last year, gradually onboarding new customers from the waitlist. Polymarket U.S. is still limited exclusively to sports prediction markets, but its more robust international platform features a wider range of markets, including ones for outcomes at awards shows like the Golden Globes.
The crypto-native global Polymarket site is where the data being integrated into the Golden Globes will be derived. The platform has around 30 markets in which users can trade on potential winners in various categories, including:
- Best Motion Picture – Drama
- Best Television Series – Comedy or Musical
- Best Actor/Actress – Television Drama
- Best Television Limited Series
- Best Podcast
- Best Performance in Stand-Up Comedy on Television
- Best Original Song – Motion Picture
There is also a market for what will be said during the Golden Globes broadcast. The “mention market” seems largely focused on what returning host Nikki Glaser might utter from the stage, with options to trade on words like “Trump,” “Epstein,” “Six Seven,” “Venezuela/Maduro,” and “Drink/Drunk.”
There has been modest trading volume in Polymarket’s Golden Globes markets so far, with the top market (Best Actor – Drama) notching around $220,000 in trades. Most other markets currently have under $100,000 in trading volume. But, as the show approaches — and given the new data integration deal with the Globes — those numbers could rise. A handful of Polymarket Oscars prediction markets have already attracted more than $1 million, including the Best Picture market, which shows $8 million in trading volume.
Prediction markets continue push into mainstream
For Polymarket, the Golden Globes collaboration offers a chance to demonstrate that crowd-based probabilities can reflect audience expectations in areas beyond sports, finance or politics. By participating in one of Hollywood’s most-watched awards shows, Polymarket gains exposure to millions of viewers, helping normalize prediction markets as a legitimate tool for understanding trends and outcomes in everyday culture.
The Golden Globes partnership could set a precedent for other entertainment and cultural events to incorporate prediction markets as a way to engage audiences, helping to bring event contract trading further into the mainstream consciousness.
