Binance – the leading cryptocurrency exchange – has listed Synthetix‘s native token SNX.

This listing makes a major turn for DeFi tokens, many of which operated primarily on DEXs like Uniswap or obscure secondary exchanges like KuCoin and BitMax. While this made for a more educated set of buyers due to the notion of becoming familiar with token economies like SNX, this Binance listing solidifies that major exchanges are now keeping a close eye on DeFi.

As pointed out on Twitter, the listing of SNX is interesting as it’s the second major new DeFi token listed on Binance following COMP, an interesting choice over something like MKR which has yet to be listed. The listing comes shortly after Binance acquired CoinMarketCap, a leading price tracker site that recently added a “DeFi” section to easily filter projects for those with DeFi ties.

Why Should I Care?

For DeFi token enthusiasts out there, we have long since become acquainted with using DEXs like Uniswap as the primary means of purchasing new tokens. Plus, with added liquidity incentives like those offered on Mintr by Synthetix, the capacity to acquire SNX has largely become second nature.

However, this listing offers up SNX to an entirely new audience of traders, many of which who have either never heard of DeFi, or are just starting to hear about it for the first time. As the community pointed out, this retail onramp should increase the capacity for new tokeholders to participate in the Synthetix ecosystem, simply by purchasing SNX or using it as a launchpad to take place in the sUSD minting process.

Backed by Coinbase‘s recent announcement considering new assets (virtually all of which were DeFi tokens), we can see this wave of CeFi interest as a sure sign that DeFi is not going anywhere anytime soon.

Synthetix Surges

Following the release of binary options, Synthetix is enjoying exponential growth in terms of both TVL and the amount of sUSD being minted. For those unfamiliar, SNX primary utility is to be used as collateral to mint the platform’s native stablecoin – sUSD. Now that the price of SNX has gone parabolic, the capacity for stakers to issue more sUSD is increasing by the day, with $31M currently in existence at the time of writing.

While the leading DeFi derivatives platform still has a ways to go before it’s making major headway in CeFi circles, we’re seeing signs left and right that the crypto industry at large is keeping a close eye on Synthetix.

To stay up with Synthetix, follow them on Twitter or join the conversation on Discord!

Sign up for This Week in DeFi